An SDR pod that nests with your team.
A small cohort assigned to a single client, not a shared queue. Three SDRs, one strategist, one ops. Resident in your Slack, briefed in your tone, accountable as a unit.
Five seats. One cohort. Yours.
Not a marketplace of part-time SDRs. A standing pod of five people whose entire week routes through your accounts, your tone, your bench.
Three SDRs
A senior, a mid, and a junior. Same client list. Same playbook. They sit together, review each other's drafts, and split accounts by persona instead of by pool.
- One senior owns the ICP and message system
- Daily peer review on every cold thread
- Coverage when someone takes a day off
One Strategist
The pod's brain. Writes the message system, sits in your sales stand-ups, decodes reply patterns, and rewrites the angle when the market shifts. Reports into your revenue lead.
- Owns ICP, segments, and angle library
- Joins your standing revenue review
- Re-tunes copy when reply rates drift
One RevOps
Keeps the plumbing honest. Owns lead lists, CRM hygiene, inbox warmup, deliverability monitoring, and the handoff record so nothing falls between the pod and your AEs.
- Inbox health and sender reputation
- List enrichment and dedup against CRM
- Clean handoff notes for every accepted lead
Rituals, not a queue.
A pod looks more like a small engineering squad than a call center. Standing rituals, shared Slack, named handoffs.
Pod standup
Each morning the five seats sync for fifteen minutes. Yesterday's drafts, today's targets, replies that need a human read, and one account that gets a rewrite.
Slack-resident
The pod lives inside a shared channel with your team. Reply screenshots, signal forwards, and AE questions land where work happens, not in a monthly slide.
Named handoff
Accepted meetings come with a one-page brief signed by the SDR who ran the thread. Persona, trigger, objections raised, what the prospect actually wants to discuss.
Friday retro
The pod reviews its own work as a unit. What angle landed, what reply pattern softened, which segment to widen, which to drop. Your strategist drives the doc.
A look at how a pod shows up.
Real shape, anonymized names. Each row is a seat with a clear scope and a clear single owner. No shared pool.
Pod P-07 · assigned to Vertical SaaS, Series B
6 yrs B2B SaaS outbound
4 yrs SDR, ex revenue ops
2 yrs SDR, mentored by Maya
9 yrs outbound, ex AE
7 yrs RevOps, HubSpot & SFDC
Pick the shape that fits.
Three ways a pod nests with your team. No quotas dressed up as plans. Shapes are sized to the scope and the segment.
One cohort, one segment
A single pod focused on a tight ICP and one geography or vertical. Five seats, one strategist owner, one shared Slack channel.
- 3 SDRs, 1 strategist, 1 RevOps
- Lives in your Slack with your AEs
- Friday retro and standing review
- Named handoff brief per meeting
Split segments, paired pods
Two pods running in parallel, each on its own segment. Shared strategist syncs the angle library across both. Common reporting cadence.
- 6 SDRs, 2 strategists, 1 lead RevOps
- Per-segment ICPs and angle libraries
- Shared retro across both pods
- Calibrated handoff to your AE bench
Embed in your team
A pod that operates as part of your sales org. Daily standup with your reps. Strategist reports into your CRO. Pod owns the outbound function end to end.
- Pod joins your sales standups
- Co-owned ICP and segmentation
- Direct calendar access for AEs
- Quarterly playbook reset with your CRO
How pods land.
Anonymized stories from cohort engagements. Volume figures reflect the total work over the engagement window, not a recurring promise.
A compliance platform finds its second buyer.
An early-stage compliance fintech kept booking demos with the wrong persona. The pod's strategist rebuilt the ICP around heads of risk at insurers, the senior SDR rewrote the cold open around an annual audit pain, and the junior ran a quiet LinkedIn lift in parallel. New segment cleared the pipeline within the engagement window.
Two pods, two segments, one playbook.
A construction-tech SaaS needed cover on mid-market generals and a separate motion for enterprise speciality contractors. We split into two pods sharing one angle library. Strategists synced regularly, RevOps owned a unified handoff record, and the AE bench saw both lanes feed at the same cadence.
Tired of a shared SDR pool. Build a cohort instead.
Tell us about the segment, the ICP, and the AE bench you want fed. We will sketch the pod shape that fits.
Email the pod desk →